Design Studio
Design Studio
Welcome to the Design Studio, where every collection begins its journey. Here, every idea is born from thoughtful research, shaped by experience, and refined through craftsmanship and technology.
Designers Spotlight
Great design doesn’t happen by accident: it’s born from vision, skill, and passion. Meet the minds behind our masterpiece:
Abie Abdillah
Design Studio Head
Stella Rossa
Senior Designer
Sumargono
Design Engineer
Adam Mahda
Furniture Designer
Sandy Racmawan
Furniture Designer
How Our Designs Come to Life
Rooted in how people live, our approach celebrates nature, simplicity, practicality, and functionality. We don’t design objects, we design experiences, carefully how each piece fits ,and functions in real life. Nothing copied. Each collection carries its own unique character, while staying true to our values.
Discover our story →
Why Our Designs Feel Different
Every piece begins with a question: what do people actually need? Our Design Thinking Process ensures every piece has meaning. From there, we observe, study, and forecast what’s next : materials, colors, textures, lifestyles. We distill those insights into a clear creative brief, then match it with the right market. Material, surface, color, and craft are chosen deliberately, built into samples that test real-world proportions and presence. Market response closes the loop, offering feedback that sharpens the final outcome. This process ensures every product is grounded in use, not just ideas.
Our Signature
We stand apart by how diverse materials and craftsmanship come together: wood with metal, soft with sharp, warm with precise. The combinations are never random. Every contrast is intentional, making them look and feel as if they were always meant to be together.
Explore our process and craft →
What We Believe :
Distinctive by Design
We exist to enrich lives by creating distinctive, long-lasting products. By merging human creativity with cutting-edge technology, we deliver exceptional design and craftsmanship using high-quality, natural materials at an incredible value. Our commitment to sustainability, efficiency, and ethical principles guides every decision we make.
Read about our value promise →
